About the Gymshark Marketing Campaign
As part of a creative team of four, I led the development of a full-scale advertising campaign
for a conceptual sneaker for a brand we already knew and loved. Our task was to design a new sneaker, define its target audience,
develop the brand identity, and create a strategic marketing plan.
I led the team through the entire creative process, from ideation to final presentation. I designed the brand
logo, ensuring it captured the aesthetic and values of our target demographic, and created a mockup social media
ad to showcase the product and drive engagement.
The project emphasized creative direction, visual branding, and audience-focused marketing, resulting in a cohesive campaign that demonstrated both strategic thinking and strong design execution.
